Assignment 3 Instructions For your third assignment, you will complete Part III of your Business Launch Plan using the Assignment 3 template document provided in the Blackboard course. In the template, you will lay out your plan for your website, provide an SEM strategy, and complete a financial analysis and markup analysis.
Adventure Works Marketing Plan
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Business
Launch Plan:
Part III &
Pitch Video
[Student Name]
Email: [Email Here]
Business: [Business or Website Here]
[Logo Name]
BUS599 Business Launch Plan: Part III & Pitch Video
Contents
Sales Strategy 2
Website/SEM Strategy 3
Promotion Strategy 4
Financial Analysis & Markup Analysis.…………………………..…………………..5
Pitch Instructions……………………………………………………………………….6
Sales Strategy
How do you plan to prospect for customers? Where will you look?
How will you target your customers?
How will you convert and sell to them?
Website/SEM Strategy
What are your top 5 goals or action steps related to website development?
1.
2.
3.
4.
5.
SEM Strategy: What are the relevant keywords related to your business? (List 3 to 5.)
1.
2.
3.
4.
5.
List your top 5 goals or action steps related to your SEM Strategy.
1.
2.
3.
4.
5.
Promotion Strategy
What are your top 5 goals or action steps related to growing your following on social media?
1.
2.
3.
4.
5.
What are your top 5 action steps related to email or database development and marketing?
1.
2.
3.
4.
5.
Financial Analysis & Markup Analysis
Financial Analysis: List your operating expenses. (Include dollar amounts.)
Markup Analysis: Calculate the following:
(Selling price of your product/service – Cost to produce) / Cost to Produce x 100 = Markup Percentage
Pitch Video
Pitch Video Instructions
You will record a pitch video (no more than 1 minute in length). In the video, you will deliver a pitch related to your business that succinctly addresses the following four areas:
1. Identify your business name and exactly what your product or service is.
2. Describe what sets you apart from similar companies. Include your USP.
3. Discuss early traction and/or facets of your business that could make it catch on quickly (those that would be of interest to potential investors).
4. Make a financial ask: state the amount of money you are asking for, what you will use it for, and what you are willing to give up in return (i.e., the percentage or stake in the business). Be sure to use one of the valuation methods discussed in this course so that the math here makes sense.
Again, your completed Assignment 3 template and pitch video should both be uploaded to Blackboard by midnight ET on Sunday of Week 10. Remember that your pitch video should be no more than 60 seconds in length. Reach out to your professor with any questions and good luck.
Note: If you would like to tailor this assignment to better match your current business goals and position, please contact your professor to discuss.
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