Digital business BCO217 DIGITAL BUSINESS Task brief & rubrics Task Assignment 2- Digital transformation of a sector: • This is an individual

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Digital business BCO217 DIGITAL BUSINESS Task brief & rubrics

Task

Assignment 2- Digital transformation of a sector:

• This is an individual assignment

• You are requested to discuss the following points, applying the concepts from the course, and supporting it with specific examples.

o Select a sector: finance, education, entertainment, media, health, fashion, etc.

o Discuss how digitalization has impacted the evolution of businesses in this sector in the last years:

▪ Explain how new value is created (for customers/clients and organizations) through digitalization, how existing business models have

changed, which new business models have entered the sector, and which ones have declined or disappeared.

▪ Discuss if new revenue models or revenue streams have emerged in the sector and support it with examples.

▪ Explain what each of these concepts mean: disintermediation, reintermediation and servitization. Are there any examples within this

sector?

o Conclude by outlining the main existing transformations in the sector and some important future transformations or impacts of technology on it,

that you can foresee.

• Expected table of contents:

o Brief introduction (identify the sector)

o Digital transformation of the sector:

▪ Value creation and business models

▪ New revenue models or streams

▪ Disintermediation, reintermediation and servitization

o Conclusion

• The format of this assignment is a report, that should be uploaded in pdf.

Formalities:

• Wordcount: minimum 1.000 words

• Cover, Table of Contents, References and Appendix are excluded of the total wordcount.

• Font: Arial 12,5 pts.

• Text alignment: Justified.

• The in-text References and the Bibliography must be in Harvard’s citation style.

Submission: Via Moodle (Turnitin). Day and hour limit: Tuesday 30/11/2021 23:59 CEST (Week 10)

Weight: This task is a 30% of your total grade for this subject.

It assesses the following learning outcomes:

• Outcome 1: understand the rise and evolution of the concept and models of digital business.

• Outcome 2: analyze the development of competitive advantage through digital technology.

• Outcome 3: understand how digital technologies can be integrated within business.

• Outcome 4: identify current trends and technology in digital businesses.

Rubrics

Exceptional 90-100 Good 80-89 Fair 70-79 Marginal fail 60-69

Knowledge &
Understanding

(25%)

Student demonstrates
excellent understanding of
the task and key concepts,
and uses vocabulary in an
entirely appropriate
manner.

Student demonstrates
good understanding of the
task and mentions some
relevant concepts and
demonstrates use of the
relevant vocabulary.

Student understands the
task and provides minimum
theory and/or some use of
vocabulary.

Student understands the task
and attempts to answer the
question but does not
mention key concepts or uses
minimum amount of relevant
vocabulary.

Application (30%) Student applies fully
relevant knowledge from
the topics delivered in class
and exemplifies it in
excellent ways.

Student applies mostly
relevant knowledge from
the topics delivered in class
and exemplifies it in good
ways.

Student applies some
relevant knowledge from
the topics delivered in class
and includes some
appropriate examples.
Misunderstanding may be
evident.

Student applies little relevant
knowledge from the topics
delivered in class or fails to
include appropriate
examples.
Misunderstands are evident.

Evaluation (25%) Student critically discusses
and assesses in excellent
ways, drawing outstanding
and well-justified
conclusions.

Student critically discusses
and assesses in good ways,
drawing relevant and
justified conclusions.

The student makes some
attempt to critically discuss
the statement and/or
provide conclusions.

The student makes little or
no appreciable attempt to
critically discuss the
statement and/or provide
conclusion.

Communication
(20%)

Student communicates
their ideas extremely
clearly and concisely,
respecting word count,
grammar and spellcheck

Student communicates
their ideas clearly and
concisely, respecting word
count, grammar and
spellcheck

Student communicates
their ideas with some
clarity and concision. It
may be slightly over or
under the wordcount limit.
Some misspelling errors
may be evident.

Student communicates their
ideas in a somewhat unclear
and unconcise way. Does not
reach or does exceed
wordcount excessively and
misspelling errors are
evident.

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