EFFECTIVE CAMPAIGN STRATEGY The task  1-  In a group of no more than 5 students Your first step is to suggest a product/service which helps citizens in sa

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EFFECTIVE CAMPAIGN STRATEGY The task 

1-  In a group of no more than 5 students Your first step is to suggest a product/service which helps citizens in savings or effectively managing their pockets money. (Describe the idea briefly)

(it will be an online app called “waffr” specialized on savings an investing safely on the crypto market )   

Then, you must recommend a creative promotional strategy and campaign.

2- Identify the objective of your campaign 

3- Describe your campaign target market attitudinally as well as demographically.

4- From there you would move on to presenting the creative and media strategy, where you may produce your own advertisement (in form of video, changing the logo, poster advertisement …etc.)  recommend the direction the campaign would take:

Ø what sort of media

Ø any new or different communication channels

Ø Any retail or promotional activities that would support a new advertising campaign.

Ø You may want to present mainstream and digital advertising or restrict yourself to just one of the two. But whatever you present will need to hold together as part of an integrated campaign.

Ø You must decide the cost of each media and the time plan for it PROJECT: effective campaign strategy

Objective

The objective of this Project is primarily to help you integrate the material that you have learned from the lectures, cases, and readings in the course and relate this material to your other courses.

Introduction:

Oman will implement a value-added tax (VAT) in one month. The tax will be imposed on most goods and services, with the exemption of a specific set of goods and services, rendered to consumers at outlets throughout the Sultanate. It will also be imposed on imports of goods to the sultanate, except the ones exempted by law. The benefit of implementing VAT tax that it will assist in economic growth. However, it could have an impact on the consumption pattern and buying behaviors, as People are used to paying a certain price, and once they find that the prices have changed – even if it is by 5 percent – that’s added money from their pocket. As consequence, the purchasing power of consumers may decrease and many of them will try to find different ways of saving.

The task

1- In a group of no more than 5 students Your first step is to suggest a product/service which helps citizens in savings or effectively managing their pockets money. (Describe the idea briefly)
(it will be an online app called “waffr” specialized on savings an investing safely on the crypto market )

Then, you must recommend a creative promotional strategy and campaign.

2- Identify the objective of your campaign

3- Describe your campaign target market attitudinally as well as demographically.

4- From there you would move on to presenting the creative and media strategy, where you may produce your own advertisement (in form of video, changing the logo, poster advertisement …etc.) recommend the direction the campaign would take:
· what sort of media
· any new or different communication channels
· Any retail or promotional activities that would support a new advertising campaign.
· You may want to present mainstream and digital advertising or restrict yourself to just one of the two. But whatever you present will need to hold together as part of an integrated campaign.
· You must decide the cost of each media and the time plan for it

1500-2500 words

Submission of report should be through E-learning (word document) on 12 /December/ 2021 until 11:59pm (10 marks)

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