Marketing Assignment – Due Today (11/21/2021) @ 5PM The objective of the integrated semester is to help you extend your knowledge of how the Finance, Opera

Marketing Assignment – Due Today (11/21/2021) @ 5PM The objective of the integrated semester is to help you extend your knowledge of how the Finance, Opera

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Marketing Assignment – Due Today (11/21/2021) @ 5PM The objective of the integrated semester is to help you extend your knowledge of how the Finance, Operations, Management, and Marketing disciplines work and how they integrate their functioning in the real world of business. 

This assignment is an assessment of how well you understand the integration process. This assignment will be dealing with DISNEY and has 2 parts. 

Part 1: 

Listed below you will find one WEAKNESSES and one THREAT for DISNEY, read them carefully then proceed to answer the questions that follow : 

1) Disney Weakness: Walt Disney Company has a higher employee turnover rate compared to competitors. 

2) Disney Threat: There is a predicted global recession in the near future. This can cause a problem for Disney in the sense that attendance at their global entertainment venues will decline negatively, impacting their revenue and profit. 

Assignment Questions: 

– Pick one, either the Disney Weakness or the Threat and explain how you would turn the Disney weakness into a Strength or the Disney Threat into an Opportunity. – Explain how your actions would impact Marketing, Finance, Management and Operations. 

Part 2: Assume you are the new CEO of Disney and you have to now rebuild the Disney Brand Image that was damaged due to major harassment scandals so it bounces back from all the negative publicity it received from these incidents. Note: harassment covers not only sexual offensives against women but bullying, microaggression and offensive behaviors against LGBTQ, people with disabilities, older members of the workforce and people from other cultures. 

Your overall bounce back strategy is to commit to a change in the Disney work place culture at all levels involving all employees in all Disney companies and divisions. After your careful investigation and detailed understanding of the issues you want to take steps to develop a culture of trust, respect and purpose for all employees and a harassment free work environment in all 32 Disney Global Business units with a total of 203,000 employees. To establish consistency in policy and procedures on a global basis requires you retain services of an outside consulting firm with expertise in development of Human Resource Programs that can guide the Disney Organization step-by-step through a critical process so all their employees become trained and certified in policies to end Harassment within their organization. The cost to implement the program is $600 per employee for a total cost of $12,180,000.(203,000 employees x $600 each). 

Your Assignment has 3 parts 

– Explain how you would Announce , Market and Promote this program internally to all Disney employees so they take a Pledge of Commitment to make the Disney workplace a more respectful place of employment. 

– Secondly: explain what Marketing action you recommend Disney take to reverse the negative impression these harassment scandals had among Disney PUBLICS ( their external audiences) to make all Disney divisions a more respectful place of employment. 

– Lastly , explain the impact these actions have across Marketing ,Finance, Management and Operations. Sheet1

Number of Visitors 5/26 to 6/29 Requiring Day of Visit Tickets

Period Date Day Visitors Day Index intercept 1000

1 26-May Mon 641 Mon 0.7 slope 100

2 27-May Tue 583 Tue 0.7

3 28-May Wed 1,433 Wed 0.8 stdev 400

4 29-May Thu 999 Thu 0.8

5 30-May Fri 1,165 Fri 0.95

6 31-May Sat 3,311 Sat 1.5

7 1-Jun Sun 3,244 Sun 1.55

8 2-Jun Mon 1,332 7

9 3-Jun Tue 894

10 4-Jun Wed 2,072

11 5-Jun Thu 2,112

12 6-Jun Fri 2,940

13 7-Jun Sat 3,167

14 8-Jun Sun 3,279

15 9-Jun Mon 1,255

16 10-Jun Tue 1,784

17 11-Jun Wed 2,209

18 12-Jun Thu 1,485

19 13-Jun Fri 2,959

20 14-Jun Sat 4,740

21 15-Jun Sun 4,878

22 16-Jun Mon 2,540

23 17-Jun Tue 2,187

24 18-Jun Wed 2,802

25 19-Jun Thu 2,509

26 20-Jun Fri 3,506

27 21-Jun Sat 5,486

28 22-Jun Sun 5,257

29 23-Jun Mon 2,762

30 24-Jun Tue 2,568

31 25-Jun Wed 3,228

32 26-Jun Thu 3,774

33 27-Jun Fri 4,282

34 28-Jun Sat 6,176

35 29-Jun Sun 6,884

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