Marketing Management/12 Hours/2000 Words MARKETING MANAGEMENT FALL Task · Individual project, each student will have an age bracket from a list provi

Click here to Order a Custom answer to this Question from our writers. It’s fast and plagiarism-free.

Marketing Management/12 Hours/2000 Words MARKETING MANAGEMENT FALL

Task

· Individual project, each student will have an age bracket from a list provided by the instructor. (mine is 36-50).
· The student will describe the demographic and psychographic profiles of this target market in his/her own country with focus on life style, behavior and feelings.
· Then, the student will analyze a product/service category towards this target market and will identify two brands within that category.
· On this analysis, the student will describe the needs and wants, that each brand satisfies to the assigned target group.
· Each brand should satisfy a different “want”, according to its unique brand positioning.

Formalities:

· Wordcount: 2,000.
· Cover, References and Appendix are excluded of the total wordcount.
· Font: Arial 12.5 pts.
· Text alignment: Justified.
· The in-text References and the Bibliography have to be in Harvard’s citation style.

Submission:

• Week 9 – Via Moodle (Turnitin). Deadline Sunday November 28th 2021 at 11:59 CET.

Weight:

• This task is a 30% of your total grade for this subject.

It assesses the following learning outcomes:

· Demonstrate understanding of the principles of marketing and their applicability.
· Understand the processes of interaction between key stakeholders.
· Illustrate the impact of effective marketing programs and marketing plans.
· Describe segmentation, targeting and brand positioning processes.

Rubrics

Exceptional 90-100

Good 80-89

Fair 70-79

Marginal fail 60-69

Knowledge & Understanding (30%)

Student demonstrates excellent understanding of Advertising, Media & Branding key concepts and uses vocabulary in an entirely appropriate manner.

Student demonstrates good understanding of the task and mentions some relevant Advertising, Media & Branding concepts and demonstrates use of the relevant vocabulary.

Student understands the task and provides acceptable Advertising, Media & Branding theory and/or some use of vocabulary.

Student understands the task and attempts to answer the question but does not mention key Advertising, Media & Branding concepts or uses minimum amount of relevant vocabulary.

Application (25%)

Student applies fully relevant knowledge from the Advertising, Media & Branding topics delivered in class.

Student applies mostly relevant knowledge from the Advertising, Media & Branding topics delivered in class.

Student applies some relevant knowledge from the Advertising, Media & Branding topics delivered in class. Misunderstanding may be evident.

Student applies little relevant knowledge from Advertising, Media & Branding topics delivered in class. Misunderstands are evident.

Critical Evaluation (25%)

Student critically assesses in excellent ways, drawing outstanding conclusions from Advertising, Media & Branding topics delivered in class.

Student critically assesses in good ways, drawing conclusions from Advertising, Media & Branding topics delivered in class.

Student provides some insights but stays on the surface of the topic. References may not be relevant.

Student makes little or none critical thinking insights, does not draw conclusions from Advertising, Media & Branding topics delivered in class.

Communication (20%)

Student communicates their ideas extremely clearly and concisely, respecting word count, grammar and spellcheck

Student communicates their ideas clearly and concisely, respecting word count, grammar and spellcheck

Student communicates their ideas with some clarity and concision. It may be slightly over or under the wordcount limit. Some misspelling errors may be evident.

Student communicates their ideas in a somewhat unclear and confusing way. Does not reach or does exceed wordcount excessively and misspelling errors are evident.

Place your order now for a similar assignment and have exceptional work written by one of our experts, guaranteeing you an A result.

Need an Essay Written?

This sample is available to anyone. If you want a unique paper order it from one of our professional writers.

Get help with your academic paper right away

Quality & Timely Delivery

Free Editing & Plagiarism Check

Security, Privacy & Confidentiality