Marketing Research please follow questions and formalities, choose a known brand. no plagiarism thanks, wordcount 2000 words. paper is due Friday, March 4t

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please follow questions and formalities, choose a known brand. no plagiarism thanks, wordcount 2000 words. paper is due Friday, March 4th. 

BBA221 Marketing Research Task brief & rubrics

Assignment 1 Task

Individual task.

Define the problem, approach and research design you would follow for a company, product or brand of your choice.

Choose an organization, product or brand of your choice (consumer facing) that you would conduct marketing research for.
a) Identify the business or marketing decision that the research would attempt to satisfy.
b) Define the research problem and objectives.
c) Discuss the process that you would follow to formulate your approach to the problem recommending appropriate choices of each of the approach

components.
d) Discuss the research design you would adopt.

Your table of contents should include:

Executive summary, Background, Problem definition, approach to the problem, research design, reference list.

The task should be completed as a professional report and submitted (uploaded) in PDF format.

Formalities:

• Wordcount: 2000
• Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
• Font: Arial 12,5 pts.
• Text alignment: Justified.
• The in-text References and the Bibliography have to be in Harvard’s citation style.

Submission: Week (6) – Via Moodle (Turnitin). Sunday 6 March 2022 23h59.

Weight: This task is a 40% of your total grade for this subject.

It assesses the following learning outcomes:

• Outcome 1: Evaluate the extent to which strategic marketing decisions or business needs of a company have impacted on design of marketing research
and the formulation of consumer behaviour questionnaires.

• Outcome 2: Apply the appropriate research design methods to obtain insights into the marketing research problems or opportunities.

Rubrics:

Exceptional 90-100 Good 80-89 Fair 70-79 Marginal fail 60-69
Knowledge &

Understanding
(20%)

Student demonstrates
excellent understanding of
key concepts and uses
vocabulary in an entirely
appropriate manner.

Student demonstrates
good understanding of the
task and mentions some
relevant concepts and
demonstrates use of the
relevant vocabulary.

Student understands the
task and provides minimum
theory and/or some use of
vocabulary.

Student understands the task
and attempts to answer the
question but does not
mention key concepts or uses
minimum amount of relevant
vocabulary.

Application (30%) Student applies fully
relevant knowledge from
the topics delivered in
class.

Student applies mostly
relevant knowledge from
the topics delivered in
class.

Student applies some
relevant knowledge from
the topics delivered in
class. Misunderstanding
may be evident.

Student applies little relevant
knowledge from the topics
delivered in class.
Misunderstands are evident.

Critical Thinking
(30%)

Student critically assesses
in excellent ways, drawing
outstanding conclusions
from relevant authors.

Student critically assesses
in good ways, drawing
conclusions from relevant
authors and references.

Student provides some
insights but stays on the
surface of the topic.
References may not be
relevant.

Student makes little or none
critical thinking insights, does
not quote appropriate
authors, and does not
provide valid sources.

Communication
(20%)

Student communicates
their ideas extremely
clearly and concisely,
respecting word count,
grammar and spellcheck

Student communicates
their ideas clearly and
concisely, respecting word
count, grammar and
spellcheck

Student communicates
their ideas with some
clarity and concision. It
may be slightly over or
under the wordcount limit.
Some misspelling errors
may be evident.

Student communicates their
ideas in a somewhat unclear
and unconcise way. Does not
reach or does exceed
wordcount excessively and
misspelling errors are
evident.

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