Musyiokines OVERVIEW The Health Insurance Portability Accountability Act (HIPAA) Privacy Rule provides patients with control over how their health informa

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Musyiokines OVERVIEW
The Health Insurance Portability Accountability Act (HIPAA) Privacy Rule provides patients with control over how their health information can be used and /or disclosed for marketing purposes. The rules address the definition of marketing and exclude marketing communication to the consumer using the protected health information. It is important to understand what can
legally and ethically be utilized to attract healthcare consumers.

INSTRUCTIONS
Using the Case Study “The Banning of Hospital Advertising-Vermont’s New Idea” found in the Reading & Study Instructions, provide answers to the following questions in a paper of at least 500 words and in current APA format that is supported by 2 peer-reviewed, scholarly references
and 1 instance of Biblical integration.

1. How far has the role of marketing come in its appreciation or evolution from what was first presented when advertising was banned among medical professionals?

2. Is there a complete reversal in opinion?

3. How is this related to Federal Regulations for HIPAA?

4. Items to include are outlined as follows:
Length of assignment – 500 words
o Excluding title page/ Cover page and reference page.
APA Format
Number of citations:
o 2 peer-reviewed, scholarly references and 1 instance of Biblical integration.
Acceptable sources
o Scholarly articles published within the last five years

O

VERVIE

W

The Health Insurance Portability Accountability Act (HIPAA) Privacy Rule

provides patients

with control over how their health information can be used

and /or disclosed for marketing

purposes. T

he rules address the definition of

marketing and exclude marketing communication

to the consumer using the

protected health information. It is important to understand what can

legally and ethically be utilized to attract healthcare consumers

.

I

NSTRUCTIO

N

S

Using the Case Study “The Banning of Hospital Advertising

Vermont’s New

Idea” found in the

Reading & Study Instructions, provide answers to the

following questions in a paper of at least

500 words and in current APA format

that is supported by 2 peer

reviewed, scholarly references

and 1 instance of Biblical integration

.

1.

How far has the role of marketing come in its appreciation or evolution

from what was

f

irst presented when advertising was banned among

medical professionals

?

2.

Is there a complete reversal in opinion

?

3.

How is this related to Federal Regulations for HIPAA

?

4.

Items to include are outlined as follows

:

·

Length of assignment

500 word

s

o

Exc

luding title page/ Cover page and reference page

.

·

APA Format

·

Number of citations

:

o

2 peer

reviewed, scholarly references and 1 instance of Biblical

integration

.

·

Acceptable sources

o

Scholarly articles published within the last five years

OVERVIEW
The Health Insurance Portability Accountability Act (HIPAA) Privacy Rule
provides patients with control over how their health information can be used
and /or disclosed for marketing purposes. The rules address the definition of
marketing and exclude marketing communication to the consumer using the
protected health information. It is important to understand what can
legally and ethically be utilized to attract healthcare consumers.

INSTRUCTIONS
Using the Case Study “The Banning of Hospital Advertising-Vermont’s New
Idea” found in the Reading & Study Instructions, provide answers to the
following questions in a paper of at least 500 words and in current APA format
that is supported by 2 peer-reviewed, scholarly references
and 1 instance of Biblical integration.

1. How far has the role of marketing come in its appreciation or evolution
from what was first presented when advertising was banned among
medical professionals?

2. Is there a complete reversal in opinion?

3. How is this related to Federal Regulations for HIPAA?

4. Items to include are outlined as follows:
· Length of assignment – 500 words
o Excluding title page/ Cover page and reference page.
· APA Format
· Number of citations:
o 2 peer-reviewed, scholarly references and 1 instance of Biblical
integration.
· Acceptable sources
o Scholarly articles published within the last five years

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