Musyiokines OVERVIEW
The Health Insurance Portability Accountability Act (HIPAA) Privacy Rule provides patients with control over how their health information can be used and /or disclosed for marketing purposes. The rules address the definition of marketing and exclude marketing communication to the consumer using the protected health information. It is important to understand what can
legally and ethically be utilized to attract healthcare consumers.
INSTRUCTIONS
Using the Case Study “The Banning of Hospital Advertising-Vermont’s New Idea” found in the Reading & Study Instructions, provide answers to the following questions in a paper of at least 500 words and in current APA format that is supported by 2 peer-reviewed, scholarly references
and 1 instance of Biblical integration.
1. How far has the role of marketing come in its appreciation or evolution from what was first presented when advertising was banned among medical professionals?
2. Is there a complete reversal in opinion?
3. How is this related to Federal Regulations for HIPAA?
4. Items to include are outlined as follows:
Length of assignment – 500 words
o Excluding title page/ Cover page and reference page.
APA Format
Number of citations:
o 2 peer-reviewed, scholarly references and 1 instance of Biblical integration.
Acceptable sources
o Scholarly articles published within the last five years
O
VERVIE
W
The Health Insurance Portability Accountability Act (HIPAA) Privacy Rule
provides patients
with control over how their health information can be used
and /or disclosed for marketing
purposes. T
he rules address the definition of
marketing and exclude marketing communication
to the consumer using the
protected health information. It is important to understand what can
legally and ethically be utilized to attract healthcare consumers
.
I
NSTRUCTIO
N
S
Using the Case Study “The Banning of Hospital Advertising
–
Vermont’s New
Idea” found in the
Reading & Study Instructions, provide answers to the
following questions in a paper of at least
500 words and in current APA format
that is supported by 2 peer
–
reviewed, scholarly references
and 1 instance of Biblical integration
.
1.
How far has the role of marketing come in its appreciation or evolution
from what was
f
irst presented when advertising was banned among
medical professionals
?
2.
Is there a complete reversal in opinion
?
3.
How is this related to Federal Regulations for HIPAA
?
4.
Items to include are outlined as follows
:
·
Length of assignment
–
500 word
s
o
Exc
luding title page/ Cover page and reference page
.
·
APA Format
·
Number of citations
:
o
2 peer
–
reviewed, scholarly references and 1 instance of Biblical
integration
.
·
Acceptable sources
o
Scholarly articles published within the last five years
OVERVIEW
The Health Insurance Portability Accountability Act (HIPAA) Privacy Rule
provides patients with control over how their health information can be used
and /or disclosed for marketing purposes. The rules address the definition of
marketing and exclude marketing communication to the consumer using the
protected health information. It is important to understand what can
legally and ethically be utilized to attract healthcare consumers.
INSTRUCTIONS
Using the Case Study “The Banning of Hospital Advertising-Vermont’s New
Idea” found in the Reading & Study Instructions, provide answers to the
following questions in a paper of at least 500 words and in current APA format
that is supported by 2 peer-reviewed, scholarly references
and 1 instance of Biblical integration.
1. How far has the role of marketing come in its appreciation or evolution
from what was first presented when advertising was banned among
medical professionals?
2. Is there a complete reversal in opinion?
3. How is this related to Federal Regulations for HIPAA?
4. Items to include are outlined as follows:
· Length of assignment – 500 words
o Excluding title page/ Cover page and reference page.
· APA Format
· Number of citations:
o 2 peer-reviewed, scholarly references and 1 instance of Biblical
integration.
· Acceptable sources
o Scholarly articles published within the last five years
