Question Persuasive Theories Assignment Persuasive Theory Application 1. Describe each theory identifying the strengths and weaknesses of each th

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Persuasive Theories Assignment

Persuasive Theory Application


 1. Describe each theory identifying the strengths and weaknesses of each theory

     Inoculation Theory and Cognitive Dissonance

2.   Compare and contrast these theories

3.  Gives an example of how you have seen someone use these theories to persuade others.

4.  How will you use the theories in the future to persuade others?  Be specific.


This assignment should be at least 7-8 pages. This paper should demonstrate that you understand the theories and that you can critically apply them. If you quote the textbook, use quotation marks and proper documentation. Only use the text to explain the theories. Even if you paraphrase the textbook, please document it and give the page number. For further instructions on APA documentation and plagiarism, please consult the course material.  Be sure to include references. Remember the point of the assignment is to demonstrate that you have read and can apply the text material. Write the questions out completely and then answer them. Be sure you document the text material and only use the text.


Comprehension and Application Rubric


Excellent (3)

Acceptable (2)

Unacceptable (1)

Connections to Discipline

Sees (makes) connections across disciplines, perspectives



Thoroughly describes each theory in detail giving attention to the strengths and weaknesses of each theory.

Describes each theory.

Has little discussion of the theories.


Adapts and applies skills, abilities, theories, or methodologies gained in one situation to new situations.

Thoroughly compares and contrasts the theories giving attention to their specific differences and their similarities.


Compares and contrast the theories.



Has little or no comparison/contrast.



Connections to Experience


Gives excellent examples of how he has seen someone else use each of these theories.

Gives examples of how he has used or has seen someone else use these theories.

Makes an inaccurate or incomplete application of one or more theories.

Reflection and Self-Assessment

Demonstrates a developing sense of self as a learner, building on prior experiences to respond to new and challenging contexts (may be evident in self-assessment, reflective, or creative work)

Gives specific examples of how he will use the theories in their personal and business lives. Must apply all theories

Gives some examples of how they will use these theories in his life.

Paper includes little application.

Integrated Communication


Writing and Documentation—See the writing guidelines

Demonstrates excellent writing and documentation skill using the APA method of documentation without errors in the body of the paper and in the references.

Demonstrates average writing skills making few mistakes in grammar or spelling.  Uses the APA method of documentation with only one or two mistakes in the body of the paper or references.

Has multiple problems using the APA method of documentation. Paper may also include grammar problems, writing, or spelling problems.





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