Strategic Management Task As an individual assignment, you will need to pick-up a company of your choice that: • Is listed in the Franchise 500 ra

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Task

As an individual assignment, you will need to pick-up a company of your choice that:

• Is listed in the Franchise 500 ranking (https://www.entrepreneur.com/franchise500 )

• And that you would like to work for or that you are interested in.

• Documenting yourself about the company’s last 5 years performance.

You will develop and submit a strategic audit report reviewing the basic Strategic steps the company has followed in the last years: Its Mission, Vision and

Values, the specific Market segments it is targeting, the Business opportunity for growth, its competitor, industry and environmental analysis and a

summarizing resulting SWOTmatrix.

You will need to:

• Apply and highlight the concepts and theories learned in the course

• Identify areas of improvement you may find whilst auditing the company, in particular how did the corporation deal with COVID19

Formalities:

• Type of Report: Word

• Word count: 2.500

• Line Spacing: 1,5

• Cover, Table of Contents, References and Appendix are excluded of the total word count.

• Font: Arial 12 pts.

• Text alignment: Double Justified.

• The in-text References and the Bibliography must be in Harvard’s citation style.

Submission: Via Moodle (Turnitin). Sunday 6th March 2022 at 23:59 CEST

Weight: This task is 40 % of your total grade for this subject.

Learning Assessments

It assesses the following learning outcomes:

BCO321-STRATEGIC MANAGEMENT MIDTERM Task brief & rubrics

• analyze and explain the concepts, principles and practices associated with strategy formulation and implementation

• demonstrate an understanding of the complexities of strategic management

• conduct and present a credible business analysis

Rubrics

Exceptional
90-100

Good
80-89

Fair
70-79

Marginal fail
60-69

Fail
<60

Synthesis
(40%)

Student selects all
relevant concepts,
demonstrating an
excellent understanding
of the task.

Student selects some
key concepts,
demonstrating a good
understanding of the
task.

Student selects a few
concepts, demonstrating
a fair understanding of
the task although some
concepts might be
missing

Student fails to select
relevant concepts,
demonstrating
insufficient
understanding of the
task.

Student fails to select
relevant concepts,
demonstrating very
limited/no
understanding of task.

Evaluation
(40%)

Student constructs a
coherent argument to
present a well-justified
report.

Student constructs a
mostly coherent
argument to present a
report with some
justification.

Student attempts to
construct a coherent
argument and present a
report, although it may
lack justification or
demonstrate minor
misunderstandings.

Student attempts to
construct an argument
and present a report,
although it lacks
justification or
demonstrates
misunderstandings.

Student is unable to
construct an argument
to present their report.
Insufficient/ no
justification is provided
and significant
misunderstandings are
in evidence.

Communication
(20%)

Student communicates
their ideas extremely
clearly and concisely,
respecting the page
limit.

Student communicates
their ideas clearly and
concisely, respecting the
page limit.

Student communicates
their ideas with some
clarity and concision. It
may be slightly over or
under the page limit.

Student communicates
their ideas in a
somewhat unclear and
unconcise way. It is over
or under the page limit.

Student fails to
communicate ideas
clearly or concisely and
excessively over or
under the page limit.

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